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2 Ways To Take Back The Power In Your Business:
Who Are You Listening To?
1. Competition
We feel a pit in our stomach or a slight racing of the heart when our competitors’ ads or organic content seem to be taking over social media and the internet: Google Ads, YouTube, TikTok, newsletters, LinkedIn, programmatic…
And don’t forget traditional advertising.
Especially if you are in the home services or specialty services spaces where direct mail is 100% where you need to be, but don’t forget the QR code and UTMs and unique landing pages and geotargeted ads and email nurturing sequence for a holistic approach.
Our competition’s budget appears never-ending, and their marketing team must be fantastic.
Is theirs the strategy we should adopt, deviating from our carefully charted course agreed upon at the outset of the year?
But his operations taken together are so insignificant, a little chipping, baking, patching, and washing, that in an impression so grand as that of the world on the human mind, they do not vary the result.
2) Knowing what you want protects you from the 3 Cs.
The bottom-line goals of your company or department serve as guardrails to keep you on the straight and narrow when one of the 3 Cs comes calling.
Protection from Competitors: Their bottom line could very well be entirely different from yours. Perhaps you seek to expand into a new region and must allocate funds by cutting budgets on top-of-funnel brand awareness tactics. Yet your competitor is dominating TV. Don’t deviate; your bottom line is at stake.
Protection from Colleagues: Perhaps your bottom line is similar, but your target audiences are different. They are finding wild success with newsletters reaching an older demo while your audience is highly engaged with podcasts. Yes, perhaps explore newsletters, but not at the expense of your engaged audience on your podcast.
Protection from Customers: Hopefully, you both have the same bottom line! However, when my client called with concerns about the KPI of lead numbers, which is indeed important, my ability to maintain focus on the bottom line guided their right thinking about what matters most: Revenue.
Protection from the 3 Cs does not mean turning a blind eye or ignoring what is working for them. But it does keep your bottom line as the chief focus.
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Engage your audience with immersive
event experiencesDigital Marketing and Web Marketing
We often tend to confuse digital marketing and web marketing, because indeed, digital marketing is based on the web. But in reality, the latter is a set of practices aimed at promoting business, generating leads and customer loyalty through digital media such as the website, social media, SEO, inbound marketing, data, local marketing, and various emailing campaigns.All the digital levers are therefore implemented in digital marketing. All fields of activity integrate it from now on in their strategy thanks to the real advantages that it provides. Not only does it create a relationship of proximity and trust between the supplier and the customer, but it also allows to probe the requirements of consumers, to better meet their needs and solve their problems.
Accessible in terms of budget and with costs properly controlled, digital marketing gives companies the opportunity to carry out more interesting, but profitable actions. Opening on a vast market, the digital will, therefore, address a wide range of customers, and this at any time. All brands will be able to display, extend their image and increase their visibility on social media and search engines. And for all the respectful advertisers, understanding the digital wheel is vital.
In short, digital marketing brings together internet-based communication practices that adapt to all screens as well as to all platforms integrating digital communication. It is, therefore, necessary to digitize all information media while simultaneously considering business communication.
